In the past generating revenue was relatively easy. But technological developments and changes in customer demand have created different market dynamics. In the past, the market was not transparent, and the number of competitors was limited.

Due to the major changes in all these areas, many organizations have ended up in a situation where their product or service is seen as not being distinctive enough, as a commodity and having the lowest price is key. Many organizations even have products and services that are obsolete, they are no longer needed.

Organizing your sales team and your distinctiveness is more important than ever! At what level is your organization?

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